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Positive Brand Perception: How Monos & LEGO successfully use co-branding to entice, engage, build & keep loyalty with consumers through creative collaborations
I love brand collaborations! Two of my favorite brands, Monos and LEGO, have each individually launched campaigns that have resonated with and impressed me. Through the collaborations highlighted below, both Monos and LEGO were highly successful in reaching new audiences and buoyed by their collaborators’ strong reputations. These associations translated into increased positive brand perception…
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A Professional Pivot for Personal Fulfillment: Anticipate & Prepare When Transitioning From In-house Work to Entrepreneurship
Today I’m jumping on with a quick post to answer a question I’ve received from a few followers of my new blog. The recurring question I’m being asked is “why did you leave a ‘sure thing’ corporate marketing job mid-career to start a new marketing business from scratch?” I think it’s a valid question and…
