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How Chobani Dominates the U.S. Yogurt Category by Attracting Customers on Both Sides of the Differentiation Marketing Methodology

Since becoming a FIU graduate student, my old ways of eating (traditional breakfast, lunch, and dinner) have been disrupted. I now prefer to eat mini meals (snacks) throughout the day so today I visited my local Publix to stock up on one of my favorite foods: Greek yogurt. With fresh eyes as a Marketer, what…
