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Divine Outreach: Does Marketing for Religious & Faith-Based Organizations Need to be Positioned & Executed Differently Than Marketing for Traditional Companies?
Since 2020, I have served in a volunteer capacity as the Leadership Board Chair at First United Methodist Church of Miami. With the end of my term quickly approaching, I have been reminiscing about my journey with the church because we have such a unique story! In 2018 our church sold the land our original…
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A Professional Pivot for Personal Fulfillment: Anticipate & Prepare When Transitioning From In-house Work to Entrepreneurship
Today I’m jumping on with a quick post to answer a question I’ve received from a few followers of my new blog. The recurring question I’m being asked is “why did you leave a ‘sure thing’ corporate marketing job mid-career to start a new marketing business from scratch?” I think it’s a valid question and…
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Brand & Position: Ways a Museum’s Simple Acts of Appreciation Build Loyalty & Influence Growth
Just last week I was speaking with a friend about her upcoming travel plans. She was frustrated because she had to separately convert points from her airline, hotel, and car rental loyalty programs individually. Hearing her story reminded me of the popular acronym KISS = Keep It Simple, Stupid! So why do customers have to…
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LA28 Olympics: Imaginative Versions of the 2028 L.A. Olympic Games Emblem Generate Excitement and Curiosity
During the 2024 Paris Olympic Games closing ceremonies I happened to be watching the festivities in my hometown of Los Angeles waiting for the official Olympic handoff from the current 2024 Paris Summer Games hosts to our 2028 Los Angeles Summer Games hosts. My friends and I didn’t know what to expect but were absolutely…
