-
Brand & Position: Ways a Museum’s Simple Acts of Appreciation Build Loyalty & Influence Growth
Just last week I was speaking with a friend about her upcoming travel plans. She was frustrated because she had to separately convert points from her airline, hotel, and car rental loyalty programs individually. Hearing her story reminded me of the popular acronym KISS = Keep It Simple, Stupid! So why do customers have to…
-
Intention-Based Communication for Non-Profit Organizations
In Q1-2024 I became an entrepreneur and launched my integrated marketing advisory and services firm, Au Advisors. One of my personal passions is art history so when determining what market segments to target for my customer funnel one of the groups I selected are non-profit organizations focused on visual arts. In a meeting with the…
