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Marketing Higher Education to Mid-to-Late Career Professionals:
Colleges & Universities Must Revise Outdated Messaging to Reach This Audience
Marketers use the principles of Consumer Buyer Behavior to understand their target audiences by identifying consumer’s needs and crafting effective marketing strategies that best influence their buying behavior. The relevance of this method hit close to home while helping my a friend evaluate his options amongst graduate schools. As a professional, he had already worked…
