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Positive Brand Perception: How Monos & LEGO successfully use co-branding to entice, engage, build & keep loyalty with consumers through creative collaborations
I love brand collaborations! Two of my favorite brands, Monos and LEGO, have each individually launched campaigns that have resonated with and impressed me. Through the collaborations highlighted below, both Monos and LEGO were highly successful in reaching new audiences and buoyed by their collaborators’ strong reputations. These associations translated into increased positive brand perception…
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How Chobani Dominates the U.S. Yogurt Category by Attracting Customers on Both Sides of the Differentiation Marketing Methodology

Since becoming a FIU graduate student, my old ways of eating (traditional breakfast, lunch, and dinner) have been disrupted. I now prefer to eat mini meals (snacks) throughout the day so today I visited my local Publix to stock up on one of my favorite foods: Greek yogurt. With fresh eyes as a Marketer, what…
