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Brand & Position: Ways a Museum’s Simple Acts of Appreciation Build Loyalty & Influence Growth
Just last week I was speaking with a friend about her upcoming travel plans. She was frustrated because she had to separately convert points from her airline, hotel, and car rental loyalty programs individually. Hearing her story reminded me of the popular acronym KISS = Keep It Simple, Stupid! So why do customers have to…
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Yes! Your Small Business is Big Enough to Utilize Holistic Marketing
As a solopreneur who launched my integrated marketing advisory and services firm, Au Advisors, much of my time is spent on identifying and qualifying prospective clients and then leading their journey to becoming contracted clients. With one of my target segments being small businesses, I often hear the following during my early meetings with decision-makers: …
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Intention-Based Communication for Non-Profit Organizations
In Q1-2024 I became an entrepreneur and launched my integrated marketing advisory and services firm, Au Advisors. One of my personal passions is art history so when determining what market segments to target for my customer funnel one of the groups I selected are non-profit organizations focused on visual arts. In a meeting with the…
